ACTIONABLE INSIGHTS • STRATEGY • BUSINESS SOLUTIONS
- Digital Strategy & Experience
- eCommerce Optimization
- Strategy & Creative Concepts
- Full Content Production
- Data & Analytics
- Digital Attribution
- Performance Marketing
- Lead Generation
- Social Comment Moderation
Digital Local Marketing Platform for Franchisees
- Self-Service Media Buying
Prior to founding BHI, Adam co-founded and led IMM for ten years. During his 25 year career in media and marketing, Adam has served as Managing Director at GE’s satellite television business unit, and Latin American Regional Director for a unit of the DirecTV Group. He is also currently a partner at Cloudlight Entertainment, a specialized lender to independent film and television productions. Adam is an active early-stage investor/advisor, and has provided capital to numerous early stage and growth ventures including SodaPup, Whiskers Laces, Glamhive, Vinyl Me Please and Branded Online among others. He received his BA/BS in Philosophy & Mathematics from St. John’s College.
Terrie started her HR career almost 25 years ago in the booming East Coast biotech industry. She has mastered the balance needed by any great HR leader – coupling strong business savvy with a keen understanding of people, how they work together, and their needs as employees. Terrie and her team work tirelessly to ensure that the day-to-day runs smoothly, striving to make Boulder Heavy Industries and all portfolio companies a great experience for employees and clients alike.
As President of Ideas Made Measurable (IMM), Gina has worn many different hats since making the jump from the Big Apple to beautiful Boulder. As among the first employees of IMM, she’s grown the company through driving millions of revenue and profits across key verticals including wellness, health and beauty, and restaurant.
As Vice President of Marketing Boulder Heavy Industries (BHI) Andy leads the portfolio-wide Marketing team. He works directly with BHI business units, acting as a Partner and Collaborator in creating and pushing forward the BHI portfolio marketing campaigns and individual business unit initiatives. Andy is responsible for managing all of BHI marketing paid media efforts, lead generation optimization/ROI, guiding copywriting and design for websites, email, social, and collateral, and analyzing campaign performance and ROAS.