Grow Fast.

Boulder Heavy Industries is a collective of marketing companies born from a shared commitment to pushing the boundaries of modern growth strategies. Housed under one roof, the businesses at Boulder Heavy Industries service startup, growth-stage and enterprise-level brands.

BUSINESS CONSULTING THROUGH MARKETING

Using a combination of insight, instinct, and industry expertise, we diagnose and solve current business challenges while positioning client brands for future expansion.
At Boulder Heavy Industries we believe that data is a critical component required to understand the effectiveness of marketing and essential to developing brand strategy, planning and optimizing media buys (digital and traditional), as well as website performance. We believe that data is only as powerful as it is accessible, actionable, and easy to understand. We seek to provide a seamless and beautiful end-user experience for our clients that moves them past reporting to identify ownable insights. The Data Analytics and Decision Sciences team is focused on assembling data from across our client’s ecosystems and marketing campaigns and transforming it into easily accessible and insightful reports and dashboards. While the findings, KPIs, and deliverables change client by client, our process for providing these services does not.

BELIEF

Boulder Heavy Industries was created to provide the speed and efficiency of a challenger agency with the benefits and sophistication of a holding company.

STRUCTURE

Via a single point-of-contact across the entire company ecosystem, brands experience a streamlined approach to the current agency structure that allows clients to flex marketing capabilities with their business needs.

VALUE

We bring experts across the entire marketing ecosystem to the table to ensure the greatest impact and fastest return. As a brand partner of Boulder Heavy Industries, you have access to five agencies without bloated overhead and the headache of managing a game of “telephone.”

BENEFIT

You get the benefit of a best-in-class agencies born from a shared entrepreneurial spirit, with national-scale talent, working collaboratively to support your brand...all under one roof...in Boulder, Colorado.

Portfolio

Thought Leadership

News & Events

BY: Gina Lee De Freitas

Wacky Promos: Why They Work

At a time when restaurant units are dropping, promos seem like a great way to get attention and brin...

BY: Gina Lee De Freitas, IMM

Best Practices For Using AI Chatbots in ...

For experts who follow Artificial Intelligence trends, one of the most surprising shifts has been in...

BY: Kyle Taylor, Fact&Fiction

How to Win With Content in a Platform Wo...

We’re living in the golden age of content. As marketers, we have more tools for creating and sharin...

BY: Gina Lee De Freitas, IMM

State of the Industry: How are Restauran...

The state of the restaurant industry today is a mixed bag, with units down over all but some areas o...

BY: Liz Wood, IMM

What You Should Know About GDPR

In the world of digital marketing, the only constant is change. The landscape is constantly shifting...

BY: Corien de Jong, IMM

Location, Location: Local SEO a Must for...

You may have the most beautiful storefront in town, but if you’re not using best practices for local...

BY: David Walsh, Visiqua

Visiqua Named To mThink Top 10 List for ...

Visiqua, a performance marketing company in Boulder, Colo., was named one of the Top 10 Best Pay-Per...

BY: CORIEN DE JONG, IMM

More Than Munchies: How To Market To Pot...

Recreational marijuana is now legal in nine U.S. states. Medical marijuana is legal in 29, and sever...

Team

Adam Edelman

Chairman

Adam co-leads the boards of IMM, Fact & Fiction, Visiqua and SocialCentiv. Past and present portfolio clients include Southwest Airlines, Amazon.com, T-Mobile, General Motors and Papa John's. Adam also represents Boulder Heavy Industries on the board of Alex Bogusky’s Brandzooka, an online video advertising platform. Prior to Boulder Heavy Industries, Adam co-founded and led IMM for over a decade. During his 20+ year career in digital services and marketing, Adam served as Managing Director at GE’s media distribution business unit, Regional Director for a unit of the DIRECTV Group, and co-founded a venture-backed e-commerce business. Adam is an active early-stage investor/advisor, and has provided capital to numerous startup ventures. He received his BA/BS in Philosophy & Mathematics from St. John’s College.

Terrie Adams

Chief Talent Officer

Terrie started her HR career almost 25 years ago in the booming east coast biotech industry. She has mastered the balance needed by any great HR leader – coupling strong business savvy with a keen understanding of people, how they work together, and their needs as employees. Terrie and her team work tirelessly to ensure that the day-to-day runs smoothly, striving to make Boulder Heavy Industries and all portfolio companies a great experience for employees and clients alike.

Tiffany Ecker

General Counsel

Tiffany oversees the legal affairs of Boulder Heavy Industries and its subsidiaries. She is a member of the Colorado Bar Association, Association of Corporate Counsel, the American Bar Association, and is licensed to practice law in Colorado. Along with ensuring appropriate legal and policy implementation, Tiffany oversees BHI’s corporate governance and compliance.

Mandy Melby

SVP, New Business and Communications

With more than fifteen years of experience in marketing and public relations, Mandy Melby has a deep folio of marketing capabilities. She brings an infectious passion to every organization she represents with a laser focus on results. Mandy takes a “why-first” approach to encourage brands to go beyond the “what” to drive a deeper understanding of the benefits and impact of a product or platform. Mandy has held leadership positions on both the agency and corporate side of communications and has received the profession’s highest honors for developing innovative campaigns that achieve business results. Her work has won numerous national and local awards from PRWeek, PRSA and The Holmes Group. Mandy holds a Bachelor of the Arts in political science and economics from Wake Forest University.

Alexa Hatcher

Senior Staff Accountant

Brecca Baki

Staff Accountant

Fernanda Montoya

Staff Accountant

Anduin Suchan

Sr. Manager, Contracts & Compliance

John Masson

Director of IT

Mitch Anderson

Systems Administrator

Sara Bloemen

HR/ Accounting Assistant

Anna Michaud

Receptionist/Office Coordinator

Our Space

Office Space

Located in vibrant Boulder, Colorado, Boulder Heavy Industries is engineered to foster entrepreneurial growth with space for our teams to be creatively strategic on behalf of your business.

Grow Fast.

BUSINESS CONSULTING THROUGH MARKETING

News & Events

Office Space

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