Grow Fast.

The traditional agency model is broken. Boulder Heavy Industries is determined to fix it. We are an exceptional group of best-in-class marketing solutions - housed under one roof - offering comprehensive marketing capabilities, including: media planning and buying, creative, asset development, social strategy, branding, customer journey audits, communications, influencer relations, brand messaging, and brand story development. Via a combination of agencies and SaaS-based products, Boulder Heavy Industries deliver greater creative fire power, smarter thinking, exceptional efficiencies, and proprietary analytics platforms - all of which results in better performing client brands.

BUSINESS CONSULTING THROUGH MARKETING

Boulder Heavy Industries is a collective of marketing agencies and services strategically formed around a deep understanding of the digital ecosystem.

BELIEF

The traditional agency model is broken: the priority is the agency. Our priority is our client partners. To best serve our clients, we’ve moved past creating a single agency which adds capabilities as our clients need them (making clients their guinea pigs for a newly created department.) Instead, we’ve created a structure where brands have access to best-in-class thinking and experience when they need it. We start with YOUR business objectives and build a plan that appropriately scales with those goals. We found the smartest leaders across digital, communications, content, social media, affiliate marketing, and influencer solutions and built stand-alone companies with specific expertise under one roof. This allows our brand partners to receive the very best counsel from true subject matter experts. The current agency structure must move past a single agency adding capabilities as the market demands.

STRUCTURE

Our leadership team has held positions both in house and at agencies. For this reason, we understand, firsthand, the headache of managing multiple agencies in multiple locations. When working with Boulder Heavy Industries, you no longer have that burden. We’ve stripped the nuance out of account management by providing a single point of contact. This also allows our clients to flex with their needs. No need to onboard a new agency partner as needs arise. It’s a simple distinction with huge benefits. Don’t sacrifice talent or performance for convenience.

VALUE

When developing campaigns, we bring experts across the entire marketing ecosystem to the table to ensure the greatest impact and fastest return. If you need creative today and media buying later, we develop a plan accordingly. No need to find a series of agencies or consultants to handle a part of your marketing program. As a brand partner of Boulder Heavy Industries, you have access to five agencies without bloated overhead and the headache of managing a game of “telephone.”

BENEFIT

You get the benefit of a best-in-class agencies born from a shared entrepreneurial spirit, with national-scale talent, working collaboratively to support your brand...all under one roof...in Boulder, Colorado.

Portfolio

Thought Leadership

News & Events

BY: Gina Lee De Freitas

Wacky Promos: Why They Work

At a time when restaurant units are dropping, promos seem like a great way to get attention and brin...

BY: Gina Lee De Freitas, IMM

Best Practices For Using AI Chatbots in ...

For experts who follow Artificial Intelligence trends, one of the most surprising shifts has been in...

BY: Kyle Taylor, Fact&Fiction

How to Win With Content in a Platform Wo...

We’re living in the golden age of content. As marketers, we have more tools for creating and sharin...

BY: Gina Lee De Freitas, IMM

State of the Industry: How are Restauran...

The state of the restaurant industry today is a mixed bag, with units down over all but some areas o...

BY: Liz Wood, IMM

What You Should Know About GDPR

In the world of digital marketing, the only constant is change. The landscape is constantly shifting...

BY: Corien de Jong, IMM

Location, Location: Local SEO a Must for...

You may have the most beautiful storefront in town, but if you’re not using best practices for local...

BY: David Walsh, Visiqua

Visiqua Named To mThink Top 10 List for ...

Visiqua, a performance marketing company in Boulder, Colo., was named one of the Top 10 Best Pay-Per...

BY: CORIEN DE JONG, IMM

More Than Munchies: How To Market To Pot...

Recreational marijuana is now legal in nine U.S. states. Medical marijuana is legal in 29, and sever...

Team

Adam Edelman

Chairman

Adam co-leads the boards of IMM, Fact & Fiction, Visiqua and SocialCentiv. Past and present portfolio clients include Southwest Airlines, Amazon.com, T-Mobile, General Motors and Papa John's. Adam also represents Boulder Heavy Industries on the board of Alex Bogusky’s Brandzooka, an online video advertising platform. Prior to Boulder Heavy Industries, Adam co-founded and led IMM for over a decade. During his 20+ year career in digital services and marketing, Adam served as Managing Director at GE’s media distribution business unit, Regional Director for a unit of the DIRECTV Group, and co-founded a venture-backed e-commerce business. Adam is an active early-stage investor/advisor, and has provided capital to numerous startup ventures. He received his BA/BS in Philosophy & Mathematics from St. John’s College.

Terrie Adams

Chief Talent Officer

Terrie started her HR career almost 25 years ago in the booming east coast biotech industry. She has mastered the balance needed by any great HR leader – coupling strong business savvy with a keen understanding of people, how they work together, and their needs as employees. Terrie and her team work tirelessly to ensure that the day-to-day runs smoothly, striving to make Boulder Heavy Industries and all portfolio companies a great experience for employees and clients alike.

Tiffany Ecker

General Counsel

Tiffany oversees the legal affairs of Boulder Heavy Industries and its subsidiaries. She is a member of the Colorado Bar Association, Association of Corporate Counsel, the American Bar Association, and is licensed to practice law in Colorado. Along with ensuring appropriate legal and policy implementation, Tiffany oversees BHI’s corporate governance and compliance.

Mandy Melby

SVP, New Business and Communications

With more than fifteen years of experience in marketing and public relations, Mandy Melby has a deep folio of marketing capabilities. She brings an infectious passion to every organization she represents with a laser focus on results. Mandy takes a “why-first” approach to encourage brands to go beyond the “what” to drive a deeper understanding of the benefits and impact of a product or platform. Mandy has held leadership positions on both the agency and corporate side of communications and has received the profession’s highest honors for developing innovative campaigns that achieve business results. Her work has won numerous national and local awards from PRWeek, PRSA and The Holmes Group. Mandy holds a Bachelor of the Arts in political science and economics from Wake Forest University.

Paula Eastin

Senior Manager of Talent

Tiffaney Kolander

Account Controller

Alexa Hatcher

Senior Staff Accountant

Brecca Baki

Staff Accountant

Anduin Suchan

Sr. Manager, Contracts & Compliance

John Masson

Director of IT

Mitch Anderson

Systems Administrator

Stephanie Libby

Office Manager/ Executive Administrative Assistant

Sara Bloemen

HR/ Accounting Assistant

Anna Michaud

Receptionist/Office Coordinator

Our Space

Office Space

Located in vibrant Boulder, Colorado, Boulder Heavy Industries is engineered to foster entrepreneurial growth with space for our teams to be creatively strategic on behalf of your business.

Grow Fast.

BUSINESS CONSULTING THROUGH MARKETING

Boulder Heavy Industries is a collective of marketing agencies and services strategically formed around a deep understanding of the digital ecosystem.

News & Events

Office Space

Contact Us