BlendJet
CHALLENGE
Increasing ROAS with comment moderation
Global e-commerce company BlendJet wanted to find out the impact of moderating comments on their social ads. Via an A/B test on Facebook, the brand used Respondology’s comment moderation tool, The Ad Mod, to remove brand-damaging comments and spam next to the same advertisements without moderation. The results were tremendous.
Capabilities Used
• The Ad Mod, social comment moderation
RESULTS
Problem Solved
• 34% increase in ROAS
• 27% decrease in CPA
• 7.3% higher conversion rate
• 27% decrease in CPA
• 7.3% higher conversion rate
RESULTS
Problem Solved
• 34% increase in ROAS
• 27% decrease in CPA
• 7.3% higher conversion rate
• 27% decrease in CPA
• 7.3% higher conversion rate
RELATED WORK
RELATED WORK
CONTACT
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