Chili’s Grill & Bar

CHALLENGE
Beyond Social
After 43 years of being an American icon, Chili’s lost its way. Living in a declining category and suffering from a dated brand image, we had to find a way to make Chili’s relevant again. So we developed a comprehensive cross-platform strategy, a uniquely Chili’s brand voice and ownable look and feel.
Capabilities Used
• Experiential campaign development
• Social strategy
• Animation
• Copywriting
• Art direction
• Production

CONTACT
Let’s talk business.