Chili’s Grill & Bar
CHALLENGE
Beyond Social
After 43 years of being an American icon, Chili’s lost its way. Living in a declining category and suffering from a dated brand image, we had to find a way to make Chili’s relevant again. So we developed a comprehensive cross-platform strategy, a uniquely Chili’s brand voice and ownable look and feel.
Capabilities Used
• Experiential campaign development
• Social strategy
• Animation
• Copywriting
• Art direction
• Production
RESULTS
Problem Solved
• 110 million impressions
• 47K engagements
• Picked up by 19 unique media outlets including Food & Wine Magazine, Fast Company, Elite Daily, AdAge, and more
RELATED WORK
RELATED WORK
CONTACT
Let’s talk business.
