CHALLENGE
The most important ingredient is love
When most brands trade on science and ingredients, “I and Love and You” recognized the most important ingredient, and often overlooked by competitors, is love. Starting with a manifesto for internal and external alignment, IMM and Fact & Fiction developed a comprehensive brand campaign to set the pet food brand apart.
Capabilities Used
• Creative strategy
• Media planning and buying
• Public relations
• Experiential marketing
• Influencer relations
• Copywriting
• Art direction
• Production
• Website design and development
• Amazon partnership
Capabilities Used
- Creative strategy
- Media planning and buying
- Public relations
- Experiential marketing
- Influencer relations
- Copywriting
- Art direction
- Production
- Website design and development
- Amazon partnership
RESULTS
Problem Solved
• Sales up more than 40%
• Awareness up more than 45%
• 31 million households reached
• Website revenue increased 29x
• Online basket value up 30%
• INC. 5000 Fastest Growing Brands
RELATED WORK
RELATED WORK
CONTACT
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