Noodles & Company

CHALLENGE
Doubling sales through optimization

Facing an increasingly competitive market space, Noodles & Company sought a solution to increase both sales numbers and revenue as a whole. IMM strictly focused on delivering bottom funnel results via the Noodles online ordering process.

Capabilities Used
• Analytics
• Causal Attribution
• Media Planning & Buying
• Display & Search

RESULTS
Problem Solved

29,700 orders driven in 7.5 weeks 

• Decrease CPA by 75%

150% increase in volume on flat budgets

RELATED WORK
RELATED WORK
CONTACT
Let’s talk business.