Noodles & Company
CHALLENGE
Doubling sales through optimization
Facing an increasingly competitive market space, Noodles & Company sought a solution to increase both sales numbers and revenue as a whole. IMM strictly focused on delivering bottom funnel results via the Noodles online ordering process.
Capabilities Used
• Analytics
• Causal Attribution
• Media Planning & Buying
• Display & Search
RESULTS
Problem Solved
• 29,700 orders driven in 7.5 weeks
• Decrease CPA by 75%
• 150% increase in volume on flat budgets
RELATED WORK
RELATED WORK
CONTACT
Let’s talk business.
