When it comes to your outdoor living area, a healthy-looking lawn can actually be on the verge of disaster. Mainstream fertilizers from big box stores may be destroying the natural biology that keeps it healthy. But Rachio is different. It supports your yard’s natural ecosystem, conserving water, keeping it healthy and drought resistant, and actually saving you money. With Rachio, you bring your yard to life. Literally. We recreated the classic folk song “The green grass grows all around” and created a new, interactive website to reinforce how the product works and the consumer benefits.
• Creative strategy
• Art Direction
• Website design and development
• Full site redesign + new subscription flow
• WordPress CMS + Gatsby Rest API
• Comprehensive creative campaign, “Green Grass Grows All Around”
• Brand definition, product explainer and asset library