Voodoo Ranger by New Belgium Brewery

CHALLENGE

Defining a Brand in an Oversaturated Category

Voodoo Ranger is a masterbrand of IPAs from New Belgium Brewing with national distribution. The craft beer category down 8-12% year over year. We were brought in to differentiate the Voodoo Ranger portfolio from the craft beer overload and ultimately grow their sales and distribution.

Capabilities Used
• Creative Strategy 
• Copywriting
• Art Direction
• Production
• Experiential Management 

RESULTS
Problem Solved

• Exponential increase in follower growth on Voodoo Ranger social
• More than 1 million impressions
• 6,000 unique engagements
• More than 600 entrants willing to brand themselves forever
• Earned media including a full expose in the art section of Clio’s Muse platform
RELATED WORK
RELATED WORK
CONTACT
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