Voodoo Ranger by New Belgium Brewery
CHALLENGE
Defining a Brand in an Oversaturated Category
Voodoo Ranger is a masterbrand of IPAs from New Belgium Brewing with national distribution. The craft beer category down 8-12% year over year. We were brought in to differentiate the Voodoo Ranger portfolio from the craft beer overload and ultimately grow their sales and distribution.
Capabilities Used
• Creative Strategy
• Copywriting
• Art Direction
• Production
• Experiential Management

CONTACT
Let’s talk business.